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TOPIC: Letter from Walt Disney

Letter from Walt Disney 01 Jul 2011 20:01 #36597

  • elvislvr
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Did anybody else that is still running mostly 35mm get the letter from Disney yesterday stating that 35mm is not going to be cost effective in the very near future and not readily available that the time to switch to all digital is now?
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Re: Letter from Walt Disney 01 Jul 2011 22:01 #36600

  • rufusjack
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No. Can you scan it and post it?

Old showmen would probably say ignore it as film will be around a while.
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Re: Letter from Walt Disney 02 Jul 2011 00:26 #36602

  • tratcliff
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Yes. I got it.
I couldn't decide if it was for real or a hoax.
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Re: Letter from Walt Disney 02 Jul 2011 01:07 #36603

  • sevstar
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Did not get one directly yet. But here is a copy of the email. Someone posted it on Film-Tech and here is a Blog showing it. Blog Link

Dear Exhibitor:

At the end of this month I conclude 40 years in exhibition and
distribution. I do not want to make this transition without sharing my deep concern with you. Some of you are among the dwindling number still playing only 35mm prints, apparently without plans to migrate to digital cinema. Others of you have converted only a few screens. (For those of you who are in the majority who have committed to conversion, congratulations and you can stop reading!)

The window of opportunity is closing for you to take advantage of our VPF contributions to convert to digital cinema. At the same time, 35mm print costs are rising as suppliers grapple
with falling volumes and soaring input costs such as silver and oil. (Film stock costs are up about 20% in just the past year.) I can't predict when, but we may reach a point when it is no
longer economic for us to supply film prints on the same terms we have in the past, or at all.

Likewise, it may become uneconomic for our suppliers to remain in the 35mm print business.

Under these circumstances, if you intend to remain a long term player in the theatrical exhibition business, why take the risk of the eroding economics and questionable prospects for 35mm? The question is particularly timely and urgent when you can still take advantage of limited-time distributor-subsidized programs to convert to digital cinema.

I urge you, as a friend in exhibition, not to miss the best opportunity you will ever have to upgrade. For the sake of your business and the moviegoers that we serve, I urge you make the
move to digital, and do it now.

Very truly yours,

Chuck Viane

500 S. Buena Vista St., Burbank, CA 91521-1208

Tel 818.560.5900 Fax 818.841.6847
Last Edit: 02 Jul 2011 14:31 by sevstar.
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Re: Letter from Walt Disney 15 Jul 2011 00:05 #36665

  • miraclepix
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yes.. through my booker.. it seems extremely odd to send a note like that, especially under the pretense of still part of Disney
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Re: Letter from Walt Disney 15 Jul 2011 18:06 #36669

I met with a projector salesman the other day. I noticed he had a copy of this letter ready to show.
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Re: Letter from Walt Disney 20 Jul 2011 19:21 #36693

  • ttroidl
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Does it sound like he's getting ready for kickbacks from DC sales???
tony.
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