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TOPIC: NATO= DONT BOYCOTT STUDIOS

NATO= DONT BOYCOTT STUDIOS 15 Apr 2011 00:15 #35745

  • slapintheface
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DirecTV to unveil VOD plan next week
Home Premiere offering to launch despite threats from exhibs
By Andrew Stewart <www.variety.com/biography/3844> , Marc Graser <www.variety.com/biography/1380>

Sony's 'Just Go With It' is expected to be one of the first films to debut on DirecTV's Home Premiere VOD service.

Exclusive: Despite threats from theater owners, studios are moving forward with plans to provide movies under a new premium VOD window through DirecTV just in time for the Easter holiday.
The satcaster is in discussions with studios to finalize the films that will launch the service, which should be formally announced early next week.

Pics will come from at least four studios - Warner Bros., Sony, Universal and 20th Century Fox - that have paired up to bow Home Premiere as a new consumer brand that will offer titles to rent for $30 around 60 days after they're released in theaters. That's about a month before the films typically become available on DVD, Blu-ray and traditional VOD.

Comedies are expected to be the first to bow, including Sony's Adam Sandler laffer "Just Go With It," Fox Searchlight's "Cedar Rapids" and Warner Bros.' "Hall Pass."

DirecTV and studios declined to officially comment on specific launch plans.

Comcast and other cablers are also expected to offer premium VOD options in certain cities, while DirecTV gets to test the waters with an exclusive nationwide rollout.

Still, the introduction of premium VOD is clearly timed with the Easter holiday next weekend and spring break vacations when families are gathered and considering options to be entertained.

The $30 pricepoint has long been considered a fee that may not necessarily appeal to individuals but groups that can't make it to a theater for various reasons, hold viewing parties or are looking for ways to save on food and other concessions that exhibs sell.

Studios have been eager to figure out new ways to grow the VOD rental biz, including more day-and-date releases with disc releases, after seeing a 21% uptick last year. Overall, VOD sales surged to $1.8 billion in 2010, according to the Digital Entertainment Group.

Before that, most films became available on VOD 45 days after a DVD hit store shelves.

The finishing touches that are being put on premium VOD's introduction comes on the eve of an April 15 deadline exhib chain Regal Entertainment and Cinemark Holdings, the nation's No. 1 and No. 3 exhibitors, imposed on studios to provide a list of upcoming films that would be earmarked for premium VOD so that theaters could pull trailers and other marketing materials.

The chains, along with AMC Entertainment, don't want to be used to promote films that will eventually be available at an earlier date to consumers who may opt to wait to just watch a film at home, as a result, rather than make a trip to their local megaplex.

On Thursday, the National Assn. of Theater Owners distanced itself from some exhibitors' threatened boycotts of films included in studios' proposed premium VOD strategy.

The statement clearly states, "(NATO) does not and could not encourage its members to engage in any boycotts of any movies distributed by any company."
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Re: NATO= DONT BOYCOTT STUDIOS 15 Apr 2011 00:16 #35746

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HMMMMMMMMMMM.........
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Re: NATO= DONT BOYCOTT STUDIOS 15 Apr 2011 01:50 #35748

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Legally they can't do it.

Financially they can't do it as they rely heavily on the $$$$ from the studios. Can you imagine Cinema Con without the studios presence?
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