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TOPIC: 3d ---12/31/2011--- rest in peace

3d ---12/31/2011--- rest in peace 31 Dec 2010 12:45 #35066

  • slapintheface
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As I predicted early in 2010 ( and laughed at) the 3d boom is coming to an end . I will say again by the end of 2011 the fad is all but over.



Just more evidence ---see next story
Last Edit: 31 Dec 2010 12:47 by slapintheface.
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Re:3d ---12/31/2011--- rest in peace 31 Dec 2010 12:46 #35067

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Re:3d ---12/31/2011--- rest in peace 31 Dec 2010 15:24 #35069

  • muviebuf
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According to BoxofficeMojo the average ticket price for the US in 2010 is up to $7.95 (due in large part to the 3D upcharges).

At an estimated 10.5 billion in boxoffice for 2010 with a average ticket price of $7.95 that would mean a total of 13.21 million tickets sold in 2010. In other words in terms of total number of tickets sold 2010 will have the lowest total number of tickets sold since 1995 (total tickets sold in 1995 was 12.61 million and every year since then the figures have been higner).

I have said it before and I will say it again..... every time you raise ticket prices what you end up in the long run is the same number of dollars but over less people.... which is never a way to grow a business.
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Re:3d ---12/31/2011--- rest in peace 31 Dec 2010 22:19 #35070

  • SamD
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Exactly, they are not building stable foundations for a long term business. Why would a family go to the movies if they can see it in a month on DVD for less?
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Re:3d ---12/31/2011--- rest in peace 01 Jan 2011 17:18 #35071

  • leeler
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Rentrak lists 28 titles in 2012 and beyond. Are you suggesting that these films will not get 3D treatment or that they will be abandoned?
"What a crazy business"
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Re:3d ---12/31/2011--- rest in peace 01 Jan 2011 20:24 #35072

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Disney has had their best international year ever and their second best domestic year. All driven by three 3D movies: Alice in Wonderland, Tangled and Toy Story 3.
For the right film, 3 D is still very important. This is not a repeat of 1955.3 D is here to stay.
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Re:3d ---12/31/2011--- rest in peace 01 Jan 2011 22:10 #35073

  • Keweler
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I doubt that Slap means that 3D will suddenly disappear overnight or that there will be movies that will make more money because of 3D.

BUT the total fixation on 3D instead of producing movies with quality will result in more and more people choosing the 2D version to save money.

Which in turn will result in movie theaters abandoning their 3D fee. This means the studios won't make more money, which means they will stop making every single movie in 3D.

Suddenly we only have a couple of tent poles per year in 3D and after a while even that will stop. I don't think it will happen next year, but it will happen. This is obviously just an opinion.

Happy New Year,
Jay
Last Edit: 01 Jan 2011 22:21 by Keweler.
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Re:3d ---12/31/2011--- rest in peace 01 Jan 2011 22:59 #35074

  • sevstar
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Read the article that Slap's message has the link for. Then read all the public comments below the article. That gives you a true feel for the public's view of the issue.
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Re:3d ---12/31/2011--- rest in peace 02 Jan 2011 11:43 #35075

  • Mike
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It has gone from "maybe someday" to full blown craze where the story or plot is completely subjugated to "3D!!! The MOVIE!!" and the audience goes.... "who cares?' It will not go away, there is way too much money riding on this, sort of like sub prime lending, but it's hard to see how it's sustainable to make crappy movies like Yogi in 3D and ask people to care.

At my theatres True Grit ate Tron and spit it out in little neon 3-d pieces. Thems bold words for a one eyed fat man. :laugh:
Michael Hurley
Impresario
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Re:3d ---12/31/2011--- rest in peace 02 Jan 2011 15:45 #35076

  • rufusjack
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Yes, please all of you define "dead".

Like any new product/service companies need to see how much the public wants. Is there a higher % of bad 3d movies than 2d movies? Folks bad movies get made every year and will continue to do so. They will be made in 3d as well. There bad 2d movies made last year right?

I do think there are too many 3d movies. I would like to see one significant title per month. That would not be dead IMHO.

3d pricing: real 3d, real 3d, real 3d.......get it? Since they command $.50 for each ticket sold (I do not believe the big chains are paying $.50), any theater only charging a $1 would not collect anymore ($1 minus 55% or more film rental - $.50). A $2 charge only nets approx. $.40. If someone only charges $1 it is b/c they see more butts in the seats. Leeler this is you, right?

Dec 2010 vd Dec 2009: Why are people shocked that Dec 10 is down from Dec 09? Last decemeber was fantastic with 2-$200 million movies, a $700 best movie of all time, and a strong Blind Side. 2008 saw no movies over $150 million. 2007 saw 2, 2006 saw 1, and 2005 saw 2.

3d 2011: The following movies might be the top 4 of the year: POTC, Cars 2, HP, & Transformers. Plus Rio, Kung Fu Panda 2, Happy Feet 2, Puss in Boots and a Spielberg christmas movie. Those should do well enough to keep the 3d movies coming in 2012.

Customer choice: In the KC area 2/3rds of the gross comes from theaters offeering the choice of 2d/3d.
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Re:3d ---12/31/2011--- rest in peace 02 Jan 2011 16:49 #35078

  • Keweler
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Imo: Dead= DVD dead. Still around , still making good money but no future.

Jay
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Re:3d ---12/31/2011--- rest in peace 02 Jan 2011 18:21 #35080

  • rufusjack
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Jay,

Do you see the theaters in the same boat then as dvds?

Also do you mean dvd as dvd+blu-ray+other delivery options?
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Re:3d ---12/31/2011--- rest in peace 03 Jan 2011 10:18 #35083

  • Keweler
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I don't think theaters are in the same boat. As long as people are dating and actually leaving the house to have fun, we'll be fine.

Blue Ray's life circle will be far shorter than that of DVD's because of other delivery options (internet) but I don't think it is dead yet.

Jay
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Re: 3d ---12/31/2011--- rest in peace 10 Jan 2011 04:58 #35114

  • Narrow Gauge
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Nope 3d will be here for quite a while beyond 2011. As we know movies are ultimately destined for the home nd 3d TVs are the next thing. The end of upcharges for 3d may be considered but the end of 3d is not. I am hoping to eliminate the upcharge at the end of 2011 for my two digital screens.
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Re: 3d ---12/31/2011--- rest in peace 18 Jan 2011 15:22 #35151

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Well one of my chain cinemas has now announced they are dropping their 3D surcharge from $3.00 to 1.00.

Once you take away the premium pricing the end can't be far behind.
Last Edit: 18 Jan 2011 15:23 by muviebuf.
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