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TOPIC: 3D --THE END IS NEAR!

3D --THE END IS NEAR! 05 Apr 2010 22:12 #33696

  • slapintheface
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Just believe by the end of 2011 --thats a year and a half ----its pretty much done!
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Re:3D --THE END IS NEAR! 05 Apr 2010 22:32 #33697

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I'll take that bet and raise you a twenty.....The first flat screen 3d tvs roll out this summer-All the largest companies are producing them. They are going to demand product. The mere fact that avatar grossed 750 mill in north america is enough to propel at least two more years of copy cat 3d films. My grosses are still two to one for my 3d house verses 2d house. If anything I think we will see a shaking out of the good and bad of 3d then eventually we will see some spectacular 3d pictures. I have had many people(adults) say that it is hard to watch regular film after experiencing 3d-this was especially true as people came out of Avatar. I am now playing Alice in film after 4 weeks of 3d-we have had numerous people walk away when they learned it was not in 3d. Like it or not I believe 3D is here to stay.
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Re:3D --THE END IS NEAR! 06 Apr 2010 00:59 #33699

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I like 3d very much
but being handled all wrong----The market is saturated with to many 3d.. And when you get it on tv its no longer special.
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Re:3D --THE END IS NEAR! 06 Apr 2010 01:20 #33700

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I have seen 3d tv at best buy and thought it to be so-so. Why? Very little depth like you get at the theater. The size of the screen will make it some what unappealing. 50-60" tvs are not big effect for a true 3d feeling.
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Re:3D --THE END IS NEAR! 06 Apr 2010 23:30 #33703

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Parents are starting to get annoyed with the extra prices for the 3D movies. They are going to milk this as long as they can but I see it fizzing by the end of the summer.
The numbers are good but when the market is saturated with this it will start wearing out. Here in NY it is up to 19.00 each for Imax 3d in theatres that are what I call Fake Imax and not real Imax theatre just two theatres combined and not offering anything liek a real Imax theatre but getting the price they are.
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Re:3D --THE END IS NEAR! 08 Apr 2010 07:58 #33713

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One more reason 3D will not be dead so quickly-Adventures of Tin Tin by none other than Steven Speilberg- December 23 2011 release.
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Re:3D --THE END IS NEAR! 08 Apr 2010 18:38 #33718

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FITS INTO MY TIME TABLE ---END OF 2011----
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Re:3D --THE END IS NEAR! 18 Apr 2010 22:08 #33775

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Dragon 3D moves to number one in its 4th week. The end of 3D is surely looming!!!! Not!!
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Re:3D --THE END IS NEAR! 19 Apr 2010 00:21 #33778

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still have 18 months for my time table---we shall see
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Re:3D --THE END IS NEAR! 19 Apr 2010 10:41 #33779

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"but I see it fizzing by the end of the summer." I don't think so. There will have to be a sorting out though as crappy movies in 3-D cannot expect to push out Avatar's again.
Michael Hurley
Impresario
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Re:3D --THE END IS NEAR! 19 Apr 2010 13:27 #33785

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The critic's are tiring but fortunately the mainstream does not care what they think.

Dragon 8.3 imdb rating
Alice 6.9
Titans 6.2

all good scores for decent box office grosses.
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Re:3D --THE END IS NEAR! 19 Apr 2010 19:35 #33788

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Dragon ended up in the #2 position after the actual count was done. $19,633,320
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Re:3D --THE END IS NEAR! 19 Apr 2010 21:03 #33790

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It might be back up to #1 by the end of tonight!
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Re:3D --THE END IS NEAR! 20 Apr 2010 07:14 #33793

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AFTER ANOTHER YEAR AND AN A HALF OF 3D THE PEOPLE WILL BE BORED ......It wont matter if it is in the 3d --it will no longer get the boost from that tag.
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Re:3D --THE END IS NEAR! 20 Apr 2010 14:02 #33795

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Good films will get the boost but we will probably see (a needed) winnowing of non-tentpole 3D films in 2011.

I think the 3D ticket premium is going to stick around $2.50-$3.00 at least through 2012, but by then you might see some deflation as the industry compares against strong gains in y/y attendance from 2009, 2010, and likely 2011.

My guess is that over the long-term (5-10 years) the 3D premium will probably be reduced to $0.75-$1.00 per ticket. There will probably always be some kind of upcharge for the 3D experience since it is a truly differentiated product as opposed to normal 2D movies. People can argue that it will go away completely over a very short time line, but this is really the first time in several decades where theaters have been able to add a specific upcharge to a ticket sale beyond concessions.

When stadium seating first popped up in the mid-1990s, you didn't see theaters charging 'stadium seating' surcharges on top of the normal ticket price...the theaters simply footed the capex bill and the show (and pricing) went on as usual. While the industry data over the 1994-1999 period shows ticket pricing and attendance growth above the long-term compound average growth rate for both, there was no incremental surcharge involved.

The fact that the public has accepted an incremental surcharge for the 3D experience and attendance has continued to grow y/y during 2009 (and YTD in 2010) makes it easier for theaters to keep the charge in place. As the 3D pricing premium shrinks over the intermediate to long-term, it should continue to help the theater owner's bottom line and should continue to evolve into something akin to a value proposition for the customer, i.e. "3D used to cost $3.50 extra when I was a kid."
Last Edit: 20 Apr 2010 14:03 by BWT.
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