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TOPIC: GOOD LUCK!

GOOD LUCK! 17 Dec 2009 22:09 #32998

  • slapintheface
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All with AVATAR!
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Re:GOOD LUCK! 18 Dec 2009 09:27 #32999

  • Narrow Gauge
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Thanks Slap
First time for digital 3d for us. Watched an hour last night-very very impressive. If reliabilty proves to be good I will make the jump to all digital-very nice to run so far.
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Re:GOOD LUCK! 18 Dec 2009 09:47 #33001

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Please remind me where your theatre is again.

Thanks!
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Re:GOOD LUCK! 18 Dec 2009 09:48 #33002

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Slap since you did not take it does that mean you think it might bomb if its not in 3D?
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Re:GOOD LUCK! 18 Dec 2009 11:39 #33003

  • rufusjack
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Narrowguage,

Please elaborate. How do you think it will pay for itself? Increase grosses? VPFs?

I really want to make the jump to but need better info into how it will financially pay out.

Thanks to all of you who are willing to share your digital stories.
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Re:GOOD LUCK! 18 Dec 2009 20:00 #33006

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I JUST THOUGHT IT TO RISKY TO BOOK IT IN A SINGLE SCREEN NOT IN 3 D
OUR SCREEN IS TO BIG FOR DGITAL AT THE MOMENT 75 FT WIDE...
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Re:GOOD LUCK! 18 Dec 2009 21:22 #33007

  • Keweler
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The first shows should be over. What's the verdict? Would love to hear from 3D and non 3D sites.

Jay
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Re:GOOD LUCK! 19 Dec 2009 18:02 #33008

  • rufusjack
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Kinda of hard to find a comparable film. I chose Dark Knight b/c of the buzz (both fan and critics) and since it was not 3d.

I looked at approx. 40 theaters in the KC district (21 3d and 19 2d). Overall the score for 3d theaters (Avatar divided by Dark Knight) was 43%, while non-3d was 32%. So yes, you can say that being 3d was very important.

One town of 100,000 people was interesting to me as the 14-plex in town just added 7 Sony 4k projectors (they ran 3 rooms of 3d Avatar). Previously the other 8-plex in town had 1 digital/3d room. Before Avatar, the 8 plex had averaged 2.31 times more than the 14-plex. Last night that swiched to a ratio of .52. the 8-plex has a sister theater 30-ish miles away without any digital screens. Those two theaters normally gross pretty close to the same amount. The 3d plex has been outgrossing the 2d (on 3d movies) 2.87x. Last night was 2.57.

So maybe the pie is increasing? Which is critical for long-term digtial success.

Of course, very limited sample and too soo soon to glean much info.
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Re:GOOD LUCK! 19 Dec 2009 23:27 #33009

  • BWT
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@rufusjack

random question for the unschooled -- are you able to get the 3D/2D and per theater breakdowns for revenue from Rentrak?

If so, is that data in effective real-time? (i would assume a day or so lag)
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Re:GOOD LUCK! 20 Dec 2009 00:18 #33010

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I use rentrak for the info. Many theaters post by midnight, almost all by noon the next day.

No breakdown of 2d/3d. I pretty much know which theaters have 3d and which do not. I just input the numbers into an excel spreadsheet. You can organize theaters on rentrak website by using the bookmark function. I have one bookmark that is 12 2d theaters and another that is digital theaters. Rentrak website is great and should be used by almost everybody IMHO.
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Re:GOOD LUCK! 20 Dec 2009 10:13 #33016

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The non 3d numbers by me are very weak..........
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Re:GOOD LUCK! 20 Dec 2009 13:54 #33017

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last Friday night before Xmas meant lots of shopping. We did not sell out any shows but the film is great and it will absolutely tear up the landscape for Xmas. I saw it in 2-d and it was very good. Many people will not want to see it just because of the warfare: lots of people say: if it has a mchine gun in it I'm not going. Anyone who wants 3-D has to travel and often do for big pics because we have 160 seats in our largest room and they travel to places that have 400 seats and 4 prints and they're sure to get in nest show even if the current show is sold out.
Michael Hurley
Impresario
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