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TOPIC: Buck night a good idea?

Buck night a good idea? 22 Oct 2001 09:03 #2205

  • Mike
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A friend owns a 7 screen and has a college in his town and he runs a 2.00 night on Mon or Tuesday. His regular tik is only 5.00 to begin with!!! and I was thinking of doing it at ours.

Do you think we would just cut into the regular business or do you think you pick up the ones who would never pay full fare?

Mike Hurley www.bigscreenbiz.com

[This message has been edited by Mike (edited October 23, 2001).]
Michael Hurley
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Re: Buck night a good idea? 23 Oct 2001 09:08 #2206

  • poppajoe
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I think it would be a bad idea only because once the word got around that you had a dollar or two dollar night everyone would wait to go then. A way around that problem would probably be feature second run movies for that price. I can remember going to a theater way back in the 70's that had $1.50 prices all the time, but it took a long time for the movies to get there from release date.
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Re: Buck night a good idea? 23 Oct 2001 12:56 #2207

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When we opened in January 2000 every theatre in town did Cheapskate Tuesday where Tuesday was discounted all day long. It used to be called $2 Tuesday but inflation has taken its toll.

When we opened we were the only theatre to not do Tuesday and boy did we hear about it. We did Matinee until 5:00 PM. We finally got tired of hearing about it and a friend told us that it really increased business. So we changed our policy to Matinee for the first show of the day only around 1:00 PM and Matinee pricing ($5) all day Tuesday. Now Tuesday attendance looks a lot like Friday, which is good. The bad thing is these people are really cheap and don't buy concessions, so our per cap is as much as 50 cents off.

The joke is that the other big operator built a new 14-plex, took over a competitor's 6-plex and got the competitor to close their 5-plex. Now we are the only people in town that offer a discount Tuesday. There is an 8-plex cinema out by the airport that is struggling and they offer it as well as popcorn Thursday, but they aren't a factor.

We have decided to stick with discount Tuesday because we still have the same amount of discount shows as before and it seems to make the people happy. Our attendance figures prove it. As for removing one show of the matinee, most people in the afternoon are seniors anyway and they still pay the same.
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Re: Buck night a good idea? 23 Oct 2001 22:06 #2208

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Wednesday is cheap nite at the Avalon Cinema. $4.00, regardless of your vintage. Usually, our busiest night of the week. We have a gaggle of regulars that come every wednesday, no matter what we're playing. The bar usually spikes up on cheap nite as a bonus. Our general admission is $6.00. No plans to every get rid of it.
Paul Turner
Avalon Cinema
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