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TOPIC: How about those Wall-E watches?

How about those Wall-E watches? 22 Jun 2008 19:45 #18965

  • BurneyFalls
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I received my allotment of Wall-E watches the other day and I opened one box to see them. I spent the next 20 or so minutes trying to set the date and time on one, then finally got frustrated, took a pair of scissors to it, and removed the watch works. It was then I discovered the watch actually has three buttons. It was quite easy after it was removed from the rubber watchband to set. They are cute, but extremely funky to set. Hopefully the kids will like them anyway.
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Re: How about those Wall-E watches? 23 Jun 2008 02:02 #18966

  • rodeojack
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Hmmmm... thanks for the post. We haven't received ours yet, though we did get the advance "watch for them" letter.
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Re: How about those Wall-E watches? 25 Jun 2008 09:44 #18967

  • Cinemateer
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What are the distribution instructions for the watches? And did they give you enough for just the first couple of showings or so?
"In a place like this, the magic is all around you. The trick is to see it." -Martin Landau
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Re: How about those Wall-E watches? 25 Jun 2008 10:29 #18968

  • BurneyFalls
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Hand them out to each paid child's ticket "redeemed", Friday through Sunday.

They gave me enough for nearly the entire town!

I think I read where they were sending 600 to each theatre. Locations with more than two screens will get an additional 300 per screen or something like that.
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Re: How about those Wall-E watches? 25 Jun 2008 18:15 #18969

  • Transit Drive in
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We expect all of our watches to be gone on Friday. It only took me a few minutes to set the time, but I can imagine some customers will feel it is "our job" to set the watches for them. I'm really not looking forward to that.

Rick
"As long as there are sunsets and stars at night, there will always be drive-in movies."
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Re: How about those Wall-E watches? 28 Jun 2008 16:44 #18970

  • rodeojack
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Casual sell-out last night... gave away the first box. I expect to be out of them tonight.

They're on Ebay already... can you imagine bidding up to $6 for these things? Sheesh!
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Re: How about those Wall-E watches? 28 Jun 2008 20:12 #18971

  • Big Guy
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Anyone have opinions about the following:

We have a competitor in town, and we both opened Wall-E, and are both giving away the watches.

We ran a second ad to advertise the giveaway, the competitor increased their ad size slightly to add the giveaway information.

My problem is that the competitor put, in huge font at the top of the giveaway the word "EXCLUSIVE".

How can a company advertise something as exclusive when we are doing the same promotion? They have done this in the past, advertising a movie midnight premiere as "ONLY AT OUR THEATER" when we were running the same premiere on the same night at the same time. What can be done about advertising like this, if anything?
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Re: How about those Wall-E watches? 28 Jun 2008 21:06 #18972

  • rodeojack
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If both of your ads are in the same paper, it just makes the other guy look like an idiot.

If the courts say politicians can lie in their advertising, I suppose most everyone else can, too.

Your next ad should say:

"To our valued customers, and those who patronize our competition...

The (xyz) theatre has engaged in false and deceptive advertising, by claiming an exclusive on nearly worthless giveaways, when in fact, we have the very same trinkets. Please consider the moral character of that business, when deciding where to watch your next movie. If their advertising is not truthful, then what can you really believe?. Thank you".

Now, that will definitely make your ad bigger than theirs, and probably stir up a whole lot of fun for y'all!
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Re: How about those Wall-E watches? 29 Jun 2008 19:58 #18973

  • Mike
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grin and bear it

Michael Hurley
Impresario
Michael Hurley
Impresario
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Re: How about those Wall-E watches? 30 Jun 2008 15:20 #18974

  • garymey
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I have seen websites advertising "Exclusive" and wondered....

Nobody else in San Francisco seems to have mentioned the giveaway but we put it in our newsletter. We just don;t want to be around when the kids break them in 5 minutes or less.
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Re: How about those Wall-E watches? 30 Jun 2008 15:41 #18975

  • Barry Floyd
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We copied the text directly from the materials and the posters from the Wall-E watches and the posters all said "EXCLUSIVE OFFER" right across the top.

I included the information in our weekly movie email and on our website. It did create alot of buzz on Friday night and Saturday night.

That being said, as I was mowing the grass at the drive-in on Saturday - I found 14 abandoned Wall-E watches on the ground. Picking up the watches wasn't that big of deal... it was the clear plastic wrapper and all of those dang trading cards that were left everywhere.
Barry Floyd
Floyd Entertainment Group
Lebanon, Tennessee

Stardust Drive-In Theatre
Watertown, Tennessee
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Re: How about those Wall-E watches? 07 Jul 2008 08:46 #18976

  • leeler
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I'm going to end my run with an entire box left over (300 watches). anybody want them?

"What a crazy business"
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Re: How about those Wall-E watches? 07 Jul 2008 12:13 #18977

  • rodeojack
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They're not even selling very well on Ebay!
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