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TOPIC: Does your theater have a MY SPACE PAGE?

Does your theater have a MY SPACE PAGE? 01 Apr 2008 23:42 #18200

  • slapintheface
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Re: Does your theater have a MY SPACE PAGE? 01 Apr 2008 23:45 #18201

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http://www.myspace.com/terracetheater

I have one of the ushers keep this up...
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Re: Does your theater have a MY SPACE PAGE? 02 Apr 2008 21:44 #18202

  • Mike Spaeth
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Nope. We prefer to drive traffic to our website, rather than provide advertising space for News Corp...
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Re: Does your theater have a MY SPACE PAGE? 03 Apr 2008 12:47 #18203

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I look at it as thats what keeps the site free..Many ways to drive people to your theaetr ..This is great for colledge kids..

a story today on cinema treasures about face book will post next.
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Re: Does your theater have a MY SPACE PAGE? 03 Apr 2008 19:42 #18204

Yeah - i just added you as a friend - though i notice you are a 26 year old swinger?????

i hate updating mine. its like a monster you have to keep feeding daily.
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Re: Does your theater have a MY SPACE PAGE? 03 Apr 2008 20:55 #18205

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i let the kids have fun with the site as long as it does not go to far...


Since buildings are FEMALE i thougt it would look strang saying 11 year old femal ...

lol
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Re: Does your theater have a MY SPACE PAGE? 04 Apr 2008 08:55 #18206

Yeah - mines an 81 year old woman so I don't think I want to list as a swinger - then the email spam will REALLY come!

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Re: Does your theater have a MY SPACE PAGE? 04 Apr 2008 14:56 #18207

  • Mike Spaeth
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Not to mention... what happens if the usher that keeps yours current becomes disgruntled, changes the password, and starts trashing the theatre on it's own page for all to see?
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Re: Does your theater have a MY SPACE PAGE? 07 Apr 2008 12:23 #18208

  • BigScreen
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I've always had problems with MySpace as a vehicle for commercial marketing, but maybe that's just because I'm too old to appreciate the tool for what it is and how it appeals to its target audience.

My gut feeling is that the attempts by businesses to be a member of MySpace to be too transparent of an attempt to appeal to an audience without being part of that audience. (Does that make sense?)

Maybe I'm just an old-timer on the Internet and I "just don't get it" but to me, MySpace is for kids to put up the equivalent of locker decorations and socialize with like-minded people.

Does a movie theater sponsoring a MySpace page by shoehorning information into the blanks meant for people (51 year old female, not looking for children) accomplish anything for the theater?

Does the benefit justify the effort and expense?

Does it extend your brand or dilute it? If it doesn't do the former, it's doing the latter.

Have you ever tried to quantify the results that you're getting from having the MySpace presence? I'd be curious to know if my assumptions are inaccurate and what percentage of your patrons are coming as a result of that presence.

Scott Jentsch
The BigScreen Cinema Guide www.bigscreen.com
Scott Jentsch
The BigScreen Cinema Guide www.bigscreen.com
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Re: Does your theater have a MY SPACE PAGE? 07 Apr 2008 12:34 #18209

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First of all its free and takes 10min a week to keep.
For us its for the 19 to 23 years old patron.

There is not dilution of the brand because no one else sees it.
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Re: Does your theater have a MY SPACE PAGE? 07 Apr 2008 17:39 #18210

Yeah - if you maintain it basically free promotion because people will check there instead of anywhere else for waht is happening at your theater.
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Re: Does your theater have a MY SPACE PAGE? 08 Apr 2008 06:28 #18211

  • NSCInemas
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I use a myspace page to promote my college radio show. I have added most of the bands I play as "friends" so that people who check out my page can easily navigate to the bands pages. I use the BLOG feature to share "inside" information about the show and make people feel more connected to the show. I post pictures of the studio and of myself doing the show, I will also post pictures of the guests when I have bands start to come in. I use the bulletin feature to remind people when we are on and to promote what is going to be on the show. I can also upload sound clips from the show that you can play from the page. Maybe some of those features wont apply to a theatre but they work great for a radio show!
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