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TOPIC: Aggregate Term Deals

Aggregate Term Deals 25 Mar 2008 10:14 #18029

  • rufusjack
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Seems like all we are booking these days is agg. term deals which usually is okay as we typically keep a film for no more than 3 weeks.

But....what about a film that you want to keep for a 4th or 5th week; will the studios drop that 4th or 5th week to 40% or 35% if you ask? I believe we might want to keep Horton for longer than 3 weeks.

Any thoughts???? Any studio not doing agg these days????
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Re: Aggregate Term Deals 25 Mar 2008 11:52 #18030

  • slapintheface
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DONT SEE MUCH AGG FROM SONY..

I am a big fan of agg. In some ways it might hurt me as our average pic plays 5 weeks.

BUT you get a larger percent opening week and never 90/10.
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Re: Aggregate Term Deals 25 Mar 2008 11:54 #18031

  • slapintheface
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I dont usually ask for a change in agg...I have once and gotten it ...8 th week
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Re: Aggregate Term Deals 26 Mar 2008 08:14 #18032

  • Mike
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I think that ag means ag and unless you are into the truly extended runs.... 8 weeks would be that.... after 4 or 5 you are down for the ag. On the other hand: it never hurts to ask.

Michael Hurley
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Michael Hurley
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