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TOPIC: Do you have a movie club?

Do you have a movie club? 02 Jan 2008 06:33 #17294

  • Pieman
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if so, what are the benefits of joining?
we have one, it costs $22 to join for 12 months. You can then buy your tickets for $8. We also offer a free ticket on your birthday month as well as birthday specials, every month there is a members only special sometimes its discounted candybar items, other times you go in a draw to win tickets and candy. We also have a members only jackpot that goes up $1 a day.
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Re: Do you have a movie club? 02 Jan 2008 08:48 #17295

  • WINGMAN
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WHAT IS YOUR NORMAL TICKET PRICE

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Re: Do you have a movie club? 02 Jan 2008 09:23 #17296

  • dsschoenborn
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We have a customer card which gets points for your purchases. You get a free small popcorn for 50 and 100 points and a free ticket at 150 points.
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Re: Do you have a movie club? 02 Jan 2008 13:13 #17297

  • Candyman
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We have a $10 annual membership which get you 10% off concessions and one free members movie event monthly (a film of our choosing). It gets you a $7 admission as opposed to a $10 non-member price. Kids and Seniors get the benefits of membership without purchasing the membership.

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Re: Do you have a movie club? 07 Jan 2008 15:46 #17298

  • Avalon
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We have various levels of membership.
$75: one person gets $4 all admissions($7 general) and a $1 credit in the bar. Also, one of our T-shirts.
$125: same as above but for two people.
$500: God card. All moves for free with one other person.
All are annual and they do well.
Paul Turner
Avalon Cinema
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Re: Do you have a movie club? 08 Jan 2008 02:32 #17299

  • BurneyFalls
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How are those patrons accounted for on your nightly ticket sales and box office reports?
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Re: Do you have a movie club? 08 Jan 2008 11:19 #17300

  • puzzlegut
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We offer a frequent movie goer program, which is free and available to all customers. When a person purchases a movie ticket, they get their card punched. After their card is filled with 6 punches, their next visit is free.

We get a lot of people that use these cards and it encourages them to keep coming back to the theater. Also since we normally don't sell out too often, it's not a big deal to give out a few free admissions each night. And usually our thinking is that if people get in for free, then they'll spend money at the concession stand.
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Re: Do you have a movie club? 08 Jan 2008 12:19 #17301

  • Ken Layton
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We had a movie club in the late 1980's which worked out very well----until we booked Disney product. Disney screamed bloody murder about pricing and demanded minimum per capitas across the board. Disney gave us so much grief that we discontinued the club. Of course Disney sued us and won also contributed to getting rid of the club.
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Re: Do you have a movie club? 08 Jan 2008 14:57 #17302

  • rdetzler
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That would be my concern as well. The studio master agreements go on and on about the accounting of clubs and movie packages, etc to the point that I never even considered getting into it. Its pretty clear that the studios take a dim view of these clubs and any attempt to 'package' tickets with concessions etc.
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Re: Do you have a movie club? 09 Jan 2008 01:57 #17303

  • Pieman
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In australia it is illegal for the distributors to make us sell tickets for a certain price, so we can sell them for what we want. Of course if you do go too cheap (like a dollar a ticket or something) then there wouldn't be any product availiable to you as they would say they didn't have enough prints for everyone.
Ken, what did Disney sue you over?? I don't understand that bit. surely it can't have been for selling tickets cheaply??
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Re: Do you have a movie club? 09 Jan 2008 12:45 #17304

  • Ken Layton
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Two things we got sued for:

#1 was publicly exhibiting Disney 16mm prints (an absolute no no then and still)

#2 was not getting the Disney minimum per capita admission price (in other words selling tickets too cheap) in violation of the master contract.

The lawsuit was Walt Disney Productions (plaintiff) vs. Hoffnagle's Ice Cream Emporium (and Movie Club). Hoffnagle's was a division of Thomas P. Moyer Theatres (d.b.a. TPM Theatres, Inc. and Capitol Cities Theatres). This was in 1988 or 89. We lost and had to pay big bucks and court costs to Disney. For two years our theaters were cutoff from ALL Disney product. Disney stuff went to our competition by default then. Losing Disney movies hurt us alot. Tom Moyer had to sign an agreement to never ever rent/own/exhibit Disney 16mm prints.
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Re: Do you have a movie club? 11 Jan 2008 10:45 #17305

  • Avalon
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AS far as tracking goes:
We have a category on our BOR that is called FlickClique that shows all the discount tix sold. I've been doing this for years and have never had a peep from the studios. I think the trick is accounting and showing what you are taking in. Our overall gross goes up because of our club (Is there another reason we would be doing it?). That, as we know, is the bottom line. The studios would be committing an act of stupidity by making us shut down our club. As we know, that doesn't mean it won't happen.
Paul Turner
Avalon Cinema
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Re:Do you have a movie club? 30 Oct 2009 14:04 #32693

  • Ken Layton
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Found an online archive of the newspaper clipping about the Disney/Swank lawsuit:

news.google.com/newspapers?nid=1345&dat=...IBAJ&pg=5902,2250684
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Re:Do you have a movie club? 30 Oct 2009 14:12 #32694

  • leeler
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dude, that sucks! consider the lesson learned by me!
"What a crazy business"
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