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TOPIC: Midnight Madness

Midnight Madness 18 May 2001 12:28 #1674

  • take2
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Next month I'll be starting my midnight madness series. I usually start the first Saturday after the seniors graduate from the local high school. As you have guessed I've played mostly to the older teens and the college crowd with movies like "The Wall","Rocky Horror Picture Show",and "Little Shop Of Horrors". But I've been wondering if I should redirect may audience. If any of you do this I would welcome suggestions.
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Re: Midnight Madness 19 May 2001 18:10 #1675

  • MovieGuy
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Stick with movies that cater to high school or college kids. We have had very few middle age or older folks show up for our midnight shows. Horror and Sci Fi seem to do the best. Pulp Fiction did well too.
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Re: Midnight Madness 19 May 2001 19:20 #1676

  • Mike
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It all depends on your market In our town of 7000, midnight equals no one. Even the 9:00 is only good when the summer comes and college age kids get back. If you have the audience then fire it up. The list of shows is pretty easy to pick from and often your audience will be happy to tell you what they want to see. Probably too happy! One thing we have done at different times is really crank the tunes and lower the lights and have drawings or even a karaoke warm up once! Anything that puts butts in the seats is a good thing. Lastly: starting a picture at 12 means having staff who will stay to two.



Mike Hurley
www.bigscreenbiz.com
Michael Hurley
Impresario
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