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TOPIC: what advertising will help draw?

what advertising will help draw? 05 Sep 2007 08:53 #15963

  • Mike
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from another post....... "Our town is 2500 with a pop. of 30000 within a 10 mile radius. We have 3 screens and our first spring was good,first summer was better than spring and so far fall looks to be typical [slow].We are avg. 700 tickets per week now,...................what advertising will help get people to know we are here? We have tried local papers [3] in the market,1 radio on-location,some flyers at local parades............................................. [worked pretty good] but I feel we are missing an important piece when I see other theatre numbers."

Here's what we do to promote our films:
1. good answering machine with 2nd machine back up so buisy calls do not lose callers
2. web site kept looking good and current
3. weekly e mail to subscibers
4. ads in every local paper/ 5!
5. 40 full page flyers that go up in many store/restaurant/shops/etc.
6. marguee with playing and coming!
7. posters inside and out
8. small take away flyers in the lobby and in an "take one" box
9. events that promote our theatre: like the Hairspray party we had.
10. clean, attractive, and friendly place to come to: once a customer arrives treat them good! Great seats, sound, projection is needed to.

Michael Hurley
Impresario
Michael Hurley
Impresario
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Re: what advertising will help draw? 06 Sep 2007 08:26 #15964

  • dsschoenborn
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Wow that's a lot and I do almost everything you do. The only thing I have not tried is the party. Those seam hard to get the people to come to.

We have a branded refill cup. Our logo and Pepsi in a hard plastic car cup. Buy it once and then its $1 refills all the time. I know this draws a lot of loyal customers. Also it gets our name out there as people carry these cups and use them other times.

I would like to hear what others do so I could try something new.

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Re: what advertising will help draw? 06 Sep 2007 15:31 #15965

  • tratcliff
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How much did it cost you to buy the plastic cups and where did you get them?
Did Pepsi kick in any money for them?
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Re: what advertising will help draw? 07 Sep 2007 11:03 #15966

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Yes Pepsi does help. We have a great deal now that I don't think Pepsi will do anymore. They actually get the cups printed and we buy them from them as we order soda.
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