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TOPIC: Showtime Advertising Dilemna

Showtime Advertising Dilemna 10 May 2007 21:57 #15008

  • rufusjack
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We are fotrunate enough to have sold out our first 2 showtimes on Sat May 19 for Shrek 3 to a local company. We are not sure how to handle the showtime advertisements in the newspaper.

Option 1) Do we leave our normal showtimes n the paper and just have a sold out sign on the window? Problem: Many people drive from 10 minutes or more away and might be unhappy with the sold out shows.

OR

Option 2) Do we leave out those sold out showtimes in the Newspaper and add them back in for Sunday's paper? Problem: Many people know that showtimes change on Friday's paper and pull them out for later use and therefore our Sunday first shows will be underperforming due to some not knowing the shows exist.

OR

Option 3) Do we run the showtimes in the paper and somehow put some sort of sold out notice in the ad. This is an option I am leaning to.

What would you do?
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Re: Showtime Advertising Dilemna 10 May 2007 22:42 #15009

  • leeler
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option 3 if you can pull it off. You need to let people know you're having the shows but that they are already sold out. What a nice problem to have!
"What a crazy business"
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Re: Showtime Advertising Dilemna 11 May 2007 06:20 #15010

  • SamCat
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We just delete the times from the newspaper and internet. Eg if we had Shrek say at 10am, 12pm, 2pm, 4pm, 6pm, 8pm, 10pm

and the 12pm was sold out. We would deltete the 12pm from the newspaper and the internet.

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Re: Showtime Advertising Dilemna 11 May 2007 14:36 #15011

  • reelman
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Use option 3 for your newspapers. For internet, marquees and recordings- just don't mention the sold out shows. I feel this will produce the least confusion for your customers. You still will have to have a sign at the boxoffice for those who still are confused.
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Re: Showtime Advertising Dilemna 11 May 2007 21:40 #15012

  • Mike Spaeth
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Option 1. Less work than anything. People don't get upset about sold-out shows. If anything, it can create some buzz for the theatre. They may wonder what they're missing!
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Re: Showtime Advertising Dilemna 15 May 2007 12:42 #15013

  • Mike
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I like option 1 + 3 with someone in the booth ready to sell tickets for the next unsold out show.

Michael Hurley
Impresario
Michael Hurley
Impresario
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