One thing I've always noticed at multi-plexes is the complete lack of 'personality'.
There's an indie house in a town nearby whose owner is pretty eccentric. When Star Wars released Episode 2 he dressed up like Luke Skywalker, talked to the crowds and had a bit of fun with it. He even sold Master Replica light sabers in the lobby.
I'm wondering what's the most outrageous thing you've ever done to bring audiences out to the theatre.
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