For those of you running onscreen ads without the help of an outside agency, how have you approached potential clients?
I'm just about to start a campaign to sell ad space at my theater and am wondering what's the best way to approach local businesses. Do they expect a monthly viewership report? Do you guarantee the amount of times their ad appears in five minutes?
Any help would be appreciated. If you'd prefer to respond privately, please e-mail me.
Thanks as always,
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