"The Modern Movie Experience:" A Report on Moviegoer Behavior Today, Possibilities for Tomorrow and the Impact of Digital Technologies on the Movie Value Chain
Declines in movie theatre attendance, coupled with an explosion in digital entertainment alternatives, have threatened what was once a staple of mass audience entertainment. A recent study by Nielsen Analytics reveals that 44% of moviegoers attend theatrical releases less often than they did in prior years.
â€œThe Modern Movie Experienceâ€, a new report from Nielsen Analytics, analyzes changing consumer behavior and sheds new light on ways in which to attract theatrical audiences. Based on a study of more than 2,500 Movie Advisory Board members nationally, this report examines:
Decision influences in choice of movie
Factors behind selection of specific theatres
Frequency of in-theatre attendance vs. in-home consumption of alternative forms of digital entertainment
Preferences of movie technologies such as DVD, VOD, the Internet and subscription services
Impact of shifting movie window release patterns
Opportunities associated with new forms of digital distribution
Co-Authored by Larry Gerbrandt, SVP for Nielsen Analytics and Adrienne Becker, GM, Nielsen Entertainment, this 100-page report, including more than 80 charts and tables, is available for $2995.