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Have any of you set up a digital projector for on screen advertising?

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Michael Hurley
Impresario

I have a theatre client who wants to do on screen advertising,both slides and rolling stock.He says Screenvision wants a 5 year contract and will pay him 30% of ad revenue.Do any of you know of other companies that do this,perhaps at a better deal?
Thanks!!

I do it myself with a powerpoint presentation. It's simple, cheap, and I can control everything about it. It works well and I'm building a good advertising clientele from it.

We just got our video projector installed. I'll be using my laptop and/or a DVD for image. A local museum is producing a 1 minute video (which we'll show for free) and I'll accept only local advertising, if any.

We'll use it for fun things: for instance, put up a candid photo of someone in town, caption tells people to tell this person there's a free pass waiting for him at the theatre!

Of course there's birthday parties etc. too.

Please consider Kodak Digital Cinema for pre-show content:
http://www.kodak.com/go/dcinema

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John P. Pytlak, Senior Technical Specialist
Customer Technical Services
Entertainment Imaging
Research Labs, Building 69, Room 7525A
Eastman Kodak Company
Rochester, NY 14650-1922
Telephone: +1 585-477-5325 Cell: +1 585-781-4036 Fax: +1 585-722-7243
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: http://www.kodak.com/go/motion

Hello,
My name is Aaron Abt, and I am the President of Jalaca Quest, an on screen advertising production company.

We have developed what we think is a revolutionary program in this industry, and I would be happy to tell you more about it. The gist of it is as follows:
-Most theatres will receive **70%** of the advertising revenue generated (depending on whether you want to lease equipment, etc. It will not go below 55%, however!)
-We utilize digital projectors and DVD players to provide a high quality presentation. We also provide you with some ways to earn additional revenue from the equipment that you may not have considered!
-We supply marketing materials, demo DVD's, and proofs as part of the program.
-We also supply MONTHLY change-outs for your advertisers. No more stale ads! (As far we know, we are the only ones in the industry to do this free of charge).

We believe that on screen production companies NEED the theatres more than the theatres need us. Without your screens, we have no business. As a General Manager of a theatre, I have seen the situation from the other side of the fence (which is why I created this company). If any of this sounds like something that you would be interested in, please do not hesitate to contact me at 608-348-2741 or via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . I am in and out a lot but I always return all messages!

Sincerely,
Aaron Abt
President
Jalaca Quest
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Instead of buying a digital projector, why not simply convert your digitally designed ads into traditional 35mm slides. It's cheap and easy. There are many places that can do that for you, including my business. We specialize in converting jpg and powerpoint files into 35mm slides for $2/slides. Check us out at [url=http://www.iqimaging.com.]www.iqimaging.com.[/url] Thanks.

Steve Donaldson, Owner/mgr.
IQ Imaging www.iqimaging.com
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

[This message has been edited by einstein (edited November 30, 2004).]

Hi,

Is there a way to make your own slides and if so how do you do it? For local businesses and what is a good price to charge for showing them. Weekly or monthy rates are better?

IF you're a good enough photographer, use a GOOD 35mm camera, take 'em yourself, have 'em developed and printed as slides, and show 'em on your screen with a GOOD quality 35mm slide projector... EVERYTHING you need shouldn't cost more than about $500 IF you shop around...

I'd suggest a 1 year contract with the client... Collect your 1st month's charge when he signs up, then send him a letter and a pair of passes (to see his ad onscreen) when you start his ad... Bill him for the next month's showings when his initial month is used up, etc... He pays in advance for the next month...

I'd also suggest a one-time photography charge for the initial ad, and each time he changes the ad... Don't make it prohibitive (say $10) and IF he isn't satisfied with the photos, re-take them till he is... Normally, they'll go with the same photo(s) for a year, but some may want to change oftener...

Charge a reasonable (and fair) rate based on the exposure you can offer your advertizer, and before long you'll have a waiting list of advertizers wanting to get on your screen...

[This message has been edited by outaframe (edited November 25, 2005).]

Thanks just was not sure about how to get the info on the picture like the name of business adress and phone number for example.
I was able to take pictures with a camera and develop as slides or get slide film but to ad the additional info like they have in the pre show ads I guess you have to go pro with that!

I was talking with a colleague of mine, and we were considering developing a program for independent theatre owners. If you were to sign up with an external company to take care of advertising - what would you want? How often would the changeouts be? What percentage is fair? Would you want to pay upfront for the equipment, or have it paid for over time by the advertising agency? I'd love to hear your opinions - maybe we can work together to put something together.

A local independent used to use a video projector, a digital camera and a laptop with powerpoint to do a slide show. I was surprised how good it actually looked in his theatre. That might be another way you could go, though startup costs would probably be a little higher.

That is exactly how I do it (albeit with a desktop, not a laptop) and it works like a charm. I have over 20 advertisers and I charge $25/month. It's a great deal for them and it's a great added source of revenue for me, too.

If I install a digital projector for ads it's goning to look pretty funny being projected onto my curtain.

Does anyone else have this problem since the audience is not supposed to see the screen until the show?

Grand Theater www.TheGrandTheater.org

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Ed Buchinski,
Grand Theater,
East Greenville PA
www.thegrandtheater.org

It is classy of your theatre to even have a curtain to close between features, and it is memorable for the patrons to see the last of the credits being projected upon the curtain closing as the projector finishes (thus no 'bare screen' time as you point out), but can't you just adjust the timing on the controller to allow more open curtain time as the slide projector switches on as the film projector stops?