We too often hear that "the movies stink" or "suck" and that's supposedly why the slight downturn in tik sales. I listened to my banker at a bank Xmas party last night tell me about his son downloading and watching bootleg films. It hit me: people are downloading films, bootlegging films, making bootleg DVD's for sale, buying huge home TV theatre systems, joining Netflix, getting films on their IPOD's, etc. etc. This may not be good for us theatre owners but one thing you can say: people are not doing all that stuff because the movies suck. The movies are in fact better and in far greater supply than ever: no one can play and see all the good films that are out there.
But one thing is for sure: if they are surfing the net, IMing each other, watching home theatre, bootlegging, etc. etc. then the theatre better really be on its toes and be worth the trip. There is a lot of opportunity for marketing and improving the experience and presentation in a theatre.
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