sabre0link:
We had the same situation when we brought it up to our single screen and that some people thought it was animated. I guess they assume any movie that has the word "penguin" in it must be an animated movie. Hopefully they won't make a horror movie with "penguin" in the title.
Well, we showed Penguins at both of our theaters. We had it at our 4-screen for 4 weeks. The first week was slow, but we didn't know we could have it until the Monday before the weekend so that didn't give us time to advertise it. The 2nd week did much better. The 3rd and 4th week of it tappered off. The people that talked to us on the way out said it was a very good movie and said that we should see it. I didn't hear any complaints nor see anyone leave the movie prematurely.
At our single screen, we did about 80 people Friday night (had a home football game that took some of our people away), about 150 Saturday night, and about 50 Sunday night. On Friday night, we had a few pre-teens that kept coming in and out of the theater and I eventually had to lock them out so they wouldn't disturb the other customers (this didn't seem to bother them as they stayed outside for the rest of the movie). On Saturday a family left earlier but I think that's because their young child was getting restless. Most of the people seemed to like it and we didn't hear any complaints about it (although I think a few of the people had no idea what the movie was before they came).
I think one main reason why so many people are coming to see this movie is because it's something original, especially when so many people are getting fed up with unoriginal films. I know this movie isn't any different then something that could be watched on a nature show, but the movie can give people a different experience that they wouldn't get if they were just watching it on TV.